Brazilian Leader in Industrial Adhesive Goes to DRUPA 2016 To Increase Sales in Latin America
Encouraged by the Brazilian Real Devaluation, and its Deep Knowledge of the Regional Market, Adecol Announces an Aggressive Plan to Double Export Trade.
Sao Paulo, March 10, 2016 – Adecol, the leading Brazilian adhesive manufacturer, while reinforcing its leadership in the adhesives for the print industry in Brazil, benchmarked 2016 as the year it will begin to conquer the Latin American market. The largest industrial adhesives manufacturer in Brazil to produce with 100% national capital, Adecol announces a new expansion strategy. While it’s been previously focused almost exclusively on the domestic market, the company now plans a solid investment on exports, focusing on the subcontinent of the Americas.
With this goal in mind, Adecol’s presence at Drupa 2016, the world largest print media fair, will be –for the first time—its own booth at stand E24, Hall 13, from 31st of May to 10th of June in Düsseldorf, Germany. “We are coming to the show on full power to prove that not only can we compete with global enterprises in the international market, but we provide critical differential value on quality and consulting,” said Alexandre Second, Sales Director, at Adecol.
Adecol’s plan is to position the company as the adhesives specialist for Latin American countries, for its local expertise advantages, including the physical presence itself, local market knowledge, and experience producing appropriate solutions to suit the local climate and markets. “We know exactly what peculiarities the market presents, and the features needed for a high performance adhesive in our American subcontinent,” says Alexander.
Specialized support service is another highlight to help Adecol advance in the export trade, offered to clients through training and technical advice for the appropriate application, minimizing usage problems. Adecol will showcase its innovative solutions at its booth at Drupa, including PUR Hot melts, PVA, Stick and Animal glue, all specially produced for the graphic arts, packaging and cartridges, glue for envelopes, carrier bags, etc.
In addition, Adecol will take the opportunity at Drupa 2016 to strengthen international partnerships. Today, Adecol holds agreements with raw materials manufacturers such as Evonik and Dow Chemical to jointly develop products that meet the needs for Latin America, as well as partnerships with equipment suppliers such as BOBST, which approved Adecol products for their machines. Adecol also represents Kommerling adhesives line in Brazil.
Adecol plans to reach 10 million real in export trade in 2016, doubling its current figure. In 2015, the company registered sales of 5 million real overseas, or 3.8 percent of total revenues of 130 million real. Closing distribution deals in Chile, Argentina, Paraguay, Peru, Colombia and United States was one of the various actions being executed to meet this target goal. In addition to Drupa 2016, Adecol also attended for the first time the Graphics of the Americas, the main exposition and conference for the graphic arts in the United States, which took place last February, in Miami.
Adecol is the leading Brazilian industrial adhesives manufacturer with 100% national capital, and has innovation in its DNA. One of its differential advantages is to provide custom-made service, developing specific solutions for different demands, offering a broad and flexible portfolio able to meet the needs of a variety of market niches. Operating in a diverse of industries, from automotive to packaging, the company produces 10 different lines, totaling 1.5 tons of adhesives per month, acting as a development laboratory, adapting products and imported raw materials to the Latin America scenario. In 2015, it reported sales of 130 million real, up 18.2 percent compared to 2014, an average growth held since 2010. Also in 2015, the company invested 2 million real to double PUR adhesives production, focusing on the graphic and furniture industries.